What is Coaching & How does it work?

Coaching Psychology

I am a Coaching Psychologist. I use scientifically based coaching techniques to help people move forward in their development, performance and wellbeing in both their professional and personal lives.

Firstly, although I’m a Psychologist (I have a BA in Psychology and an MA in Coaching Psychology and am a member of the Psychological society of Ireland)  – I am not a therapist. For more information on what the difference is click here.

Secondly, the best way to understand what coaching is, is to experience it. That’s why I offer a Preliminary Consultation session. That said, below is an attempt to capture what coaching is, why you might come to coaching and what you should expect to gain.

What is Coaching?

  • Coaching is a structured conversation that helps people move forward in both their professional and personal lives.
  • Coaching focuses on what clients want, and people come to coaching because they want things to be different.
  • Coaching is about discovery, awareness and choice. It is a way of empowering people to find their own answers.
  • Coaching aims to help people create what they want, and to follow through on what they choose.

People come to coaching for numerous different reasons….

  • To achieve specific goals. For example to be healthier, start or change their business or improve their relationships.
  • To be more effective in work or in other aspects of their lives such as relationships or their health behaviors.
  • To create more order or balance in their lives
  • To get ‘more’ from life, peace of mind, simplicity or structure
  • To reduce stress, confusion, pressure or conflict.

In general people come to coaching because they want a better quality of life – better balance, achievement or fulfilment.

“Jayson kept us on point and steered us in the most productive directions – ensuring every single session and all offline work were of great benefit We were able to discuss all possible options. The why/what/who’s etc at length. I also received guidance on how to focus and refine my goal into a tangible and achievable task”
– Aisling Hennessy, Laya Healthcare.

My Coaching Process

Coaching usually involves tackling a specific issue over a number of sessions. Before any actual coaching assignment I will generally have an initial free consultation with the client for us to decide if coaching with me is the right choice for them.

Generally the first session involves getting a deep understanding of the issue the client is facing, co-deciding a strategy to address this issue, and then agreeing the logistics of the coaching relationship.

Most sessions are 90 minutes long – and will typically utilise a particular method or tool depending on the client’s needs.
I generally help clients perform better and enhance wellbeing by helping them to better understand themselves, what they want and what’s getting in the way of progress. So a typical coaching assignment might look like this.

  • Tools such as personality assessments (NEO-IP) and life/career area analysis are used to help clients better understand who they really are and their current situation.
  • Goal clarification & structuring techniques as well as values analysis are used to help client’s identify & clarify their aims – and make sure they are in line with who they really are.
  • Usually, once we’ve explored who the client really is and where they’re going – we then might have a look at the psychological barriers or ‘what’s getting in the way’ using Cognitive Behavioural Coaching and other techniques.

“I loved learning about CBC (Cognitive Behavioural Coaching) and that Jayson taught me how use the method on my own. It’s been an invaluable skill to me not just professionally, but also personally.”
– Laura Noctor -Entrepreneur – 1905 LLC

How does Coaching Work?

Coaching helps you to figure out what is ‘right for you’ and how you can become ‘your best self’ using proven, evidence based techniques and models.

Coaching works through providing space for you to think, explore and unravel complex issues – particularly ones you have struggled to understand on your own.

Coaching works through providing accountability. Committing to work on an issue, plan or project with a coach – and to explore what’s working, what’s not and what we are learning from that is a hugely powerful process.

Coaching works through providing support and challenge. Sometimes we need encouragement in our endeavours -sometimes we need someone to ask the difficult questions. Coaching provides both.

Finally, coaching achieves its results through helping you to gain your own insights rather than advising. Generally advice doesn’t work for two reasons.

  • Firstly, you understand yourself and your situation better than anybody else (coaching helps you to gain insight into this understanding).
  • Secondly, we often don’t heed advice from others even when its correct – think of how effective telling a smoker they should stop smoking is! The most powerful aspect of coaching is that it helps you move forward under your own steam. Solutions which are formed by clients themselves are usually both more relevant and effective, and thus more likely to be acted on.  I assume that the client has the necessary strengths and resources to overcome most problems – my job is to facilitate the client in doing this.

“The process – it’s like having a chat with a friend – accept a friend who knows techniques to help, who doesn’t judge you, and understands the pressure. The program is designed to work around you, your pace and your particular needs and requirements”
– Mary Fitzpatrick, MSc, PhD, Walsh Fellow, Teagasc, UCD Dublin.

“The path to happiness is using what you’re good at, to achieve a goal you know is important, in the company of people you love. Happier pros are also more effective pros”

Work 1:1

Performance, Development & Wellbeing Psychology.

Performance Confidence Motivation & Engagement Productivity Procrastination

Development Personal & Professional Decision Making Future Planning Problem Solving

Wellbeing StressBehaviour Change Happiness Work-Life Balance

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Performance, Development and Wellbeing Psychology


+353 (0)87 699 7396

Success Stories

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Performance, Development & Wellbeing Psychology.

Get in touch to find out more about my 1:1 Work, Talks, Workshops, and Development & Wellbeing programs.

Explore. Understand. Move Forward.

Jayson Moran

Jayson Moran

Psychology for Entrepreneurs & Professionals
+353 (0)87 699 7396

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